The study took 2369 women and 215 men and showed them pictures of non-tattooed and tattooed men.
The participants were asked to rate the guys with tattoos on a bunch of things, like:
How attractive they were
Whether they seemed dominant, or aggressive
How masculine they appeared to be
Whether they seemed to be a good partner or father
How healthy they looked
The research revealed that women didn’t necessarily find men with tattoos to be more attractive, but they were more drawn to them for other reasons. Notably, the girls in the study thought that guys with tattoos were healthier, more masculine, and more dominant.
In other words, if you’re wondering “do tattoos make you hotter?” then the answer is no, but they do make you more appealing to the opposite sex if that person is looking for a more aggressive and “healthy” partner. So that’s something.
Interestingly, the dudes in the study saw the guys with tattoos as a greater source of competition.
Maybe us non-tatted guys assume that tattooed guys are going to be harder to fight off if we’re both going for the same girl. Who knows?
Why do girls like guys with tattoos: Strength is sexy
Although the study above didn’t indicate that women found men with tattoos to be more attractive – the results were pretty telling.
For instance, did you notice that the women said that guys with tattoos were more “dominant”.
Evolutionary biologists have a theory that tattoos are a way for us dudes to signal how tough we are to both women, and other men.
After all, getting a tattoo hurts.
Proving that you’re willing to sit and have someone stab at your skin for several hours in a row just to look cool is impressive.
In the animal kingdom, then, guys getting tattoos are a lot like male peacocks showing off their colourful tails.
It’s a drain on our bodily resources, and it exposes us to dangers (like infection), but it showcases to potential mates and partners that you’re tough enough to take the pain.
The researchers in the tattoo survey concluded that ink on a man does two things.
The first thing it does is attract ladies by showing off your masculinity and good health.
The next thing it does, is intimidate other men, making it less likely that you’re going to have to compete with other alpha males.